The
African Art Series
The African Art Series
www.TheAfricanArtSeries.com
The African Art Series are specially curated art exhibitions set in stunning venues around the UK, to celebrate the unprecedented rise in appreciation of African art globally. Designed to provide a fascinating glimpse into the people, culture, heritage, history, identit and language of Africa, the aim of the exhibitions is to inspire positive perceptions and stimulate positive dialogue around the African narrative, and to foster multi-faceted perspectives of the continent.
Founded by Cas Ojo, the exhibitions are created in partnership with high-profile brands around the UK, in response to current and important conversations on diversity. The ubiquitous rise in the conversation on African art provides a gateway and an incredible opportunity for organisations to engage in credible and authentic initiatives, that will resonate and deepen connections with the affluent African consumer, alongside other affluent audiences in the fast-growing African art industry..
Authentic, Genuine Engagement
The issue of Diversity, Equity & Inclusion (DE&I) today, exerts tremendous influence both economically and financially, and predictably, there is increasing focus on it in the boardroom - and externally. The relationship between a brand and a diverse customer-base cannot be purely transactional however, rather, brands must build and nurture authenticity and genuine engagement. The brands that will succeed must be thoughtful, creative and progressive about customer engagement.
The Launch
The inaugural exhibition in The African Art Series was held on 7th to 9th October 2021, in the stunning surroundings of Bvlgari Hotel in Knightsbridge, London, in collaboration with Sotheby's (see video).
An art event designed to boost engagement with a diverse customer-base
Breaking Boundaries
The primary objective of The African Art Series is to boost engagement with a black / African audience, but the true appeal of the project, transcends Africans or even art. The programme successfully unites an international audience at the intersection of art, luxury and Africa.
The focus is Africa, the channel is art, the theme is luxury. The audience is global.
Stimulating Intellectual Dialogue
Our objective is to stimulate intellectual dialogue and meaningful discourse on the creative brilliance and lustrous personality of the African people.
We are delighted to have access to works from established artists from Africa, and the African diaspora such as Ben Enwonwu MBE, Ablade Glover, El Anatsui, Wole Lagunju, Victor Ekpuk, Dickens Otieno, Zanelle Maholi, Niyi Olagunju and Sikelela Owen, alongside exciting new artists such as Àsìkò, Steve Ekpenisi and Kgole.
An Exciting New Landscape for Investment
Amidst the growing demand and interest in contemporary African art, it is highly anticipated that The African Art Series will be a catalyst to the conversation on the emergence of African art as an exciting new landscape for investment, with an international audience of new generation collectors and seasoned art connoisseurs alike.
African Art has seen a steady rise in demand in recent years, and interest is predicted to soar in the foreseeable future.
Challenging Clichés
The African Art Series was birthed from a passion to positively contribute to the wider perception of Africa: to challenge clichès, preconceptions and misconceptions, and thereby promote more positive dialogue about Africa. With a mission to celebrate and showcase creativity and talent from Africa and its diaspora, the exhibitions are held in stunning venues, presenting African art in an enclave of opulence and fine luxury.
A Steady Rise in Demand
African art has seen a steady rise in demand in recent years, and interest is predicted to soar in the foreseeable future. It is a fascinating world that that tells stories about the history, language and identity of Africa, providing a glimpse into the soul of an immensely and intensely culturally diverse people, immersing audiences in tales and legends from generations past to generations present. The project presents a narrative that shines the spotlight on Africa’s rich culture and heritage, inspiring beautiful perceptions of the continent.
Contact us to enquire about curating an event or exhibition for your organisation, or partnership opportunities at our next exhibition.
We look forward to hearing from you.