Arts & Culture
We deliver creative and progressive initiatives that are tailored to your strategic objectives, and tactically aligned with your DE&I priorities.
As organisations seek new opportunities for deeper and more meaningful engagement with their customers, in alignment with the growing interest in Diversity, Equity & Inclusion (DE&I), art continues to be a mainstay for cultural impact. Art is a universal language that holds immense significance. African Art is gaining increasing popularity and influence as a medium for rich and tangible expression and connectivity.
African Art As A Platform for Engagement.
The African Art Series is an art initiative that aims to serve as a platform for authentic and genuine engagement with a diverse customer base.
Customer demographics are no longer as homogenous as they once seemed, and these customers are now looking for brands that resonate with them. It has therefore become essential that organisations seek to drive more personalized engagement with different cultures. Executed well, this engagement can dramatically impact a company’s bottom line.
Brands that are slow to adapt, risk appearing out-of-touch and dated.
The African Fashion Series
The last decade has seen unprecedented interest in the African creative industry. African fashion, like art and music, is in the limelight. The highly-acclaimed ‘Africa Fashion’ exhibition at the prestigious V&A museum, exploring the vitality and global impact of Africa’s dynamic and thriving fashion scene, is testament to this.
An Exciting Time For The African Creative Industry.
A diverse range of organisations have joined the conversation, including the BBC who recently-produced and aired a documentary titled ‘Africa Fashion: On its own Terms’. The documentary sought to examine the global impact of African fashion and the rich heritage influencing the work of African designers.
It’s a very exciting time for African fashion, and we are delighted to be a part of the narrative driving the growth and proliferation of Africa’s fashion and its designers.
While the US and Europe remain the leading luxury markets, according to the latest Bain & Company report with Altagamma, despite the crippling effects of global economic conditions, new markets continue to emerge. The global luxury market is projected to grow by 21% in 2022 reaching €1.4 trillion; the personal luxury market is projected to see further growth of at least 3-8% next year, even given a downturn in global economic conditions, and to 2030, by when the market value is expected to climb to around €540-580 billion, a rise of 60% or more compared to 2022
According to the 2022 Africa Wealth Report; the continent’s annual benchmark of private wealth research, produced by Wealth Intelligence Firm; New World Partners, there are several well established wealth hubs on the continent. The report reveals that total private wealth currently held on the African continent is USD 2.1 trillion and is expected to rise by 38% over the next 10 years, while Africa’s ‘Big 5’ private wealth markets together account for over 50% of the continent’s total private wealth.
Insights from International Industry Experts.
The Conversation Series are an innovative schedule of programmes created in collaboration with industry experts, designed to promote insight and broad, diverse perspectives about private wealth and the luxury business sector.
Programmes are tailored to professionals who wish to broaden their knowledge of these areas, with a 360° view from both a British and international perspective.
Africa is made up of 54 countries, each with its own unique business environment and cultural nuances. Unsurprisingly, the process of exploring new business channels can be convoluted and market-engagement can be complex. A soft-test of a specific segment or audience is oftentimes the least risky and most feasible solution.
Over the next five years, household wealth in Africa, is projected to grow at an average annual rate of 9.7% in low- and low-middle-income countries, and 9.4% in upper-middle-income countries, compared to 5.8% in high-income nations.
The Luxury Network in Nigeria
Nigeria is Africa's most populous country. With a total GDP of $432.3 billion, it is also the biggest economy on the African continent. For the past five years, we have worked inside Nigeria on various projects, with luxury brands both inside Nigeria and from the UK, who wish to engage an affluent Nigerian audience. Get in touch to find out more.