The Conversation Series
The Conversation Series are a collection of discussion panels and webinars, curated with the aim of promoting insight and understanding of broad, diverse perspectives of the luxury industry, with a spotlight on emerging markets. Discussions are led by key industry players, industry experts and academia from both the UK and emerging markets.
The first live event was a partnership between The Financial Times and The Luxury Network at the Connaught Hotel in Mayfair, before the covid lockdown. Our team facilitated a high-level panel discussion titled An inspiring conversation on the Future of Luxury: Spotlight on the Business of Luxury in Nigeria (see video), to put the spotlight on Nigeria's dynamic luxury sector.
Where once it was all about status, logos and exclusivity, luxury brands are now actors in social conversations, driven by a renewed sense of purpose and responsibility."
Bain & Company
Luxury and Emerging Markets
The Conversation Series frames a wider strategy to drive the conversation about wealth and luxury in emerging markets.
With insights from players in key industries, alongside commentary from financial institutions, wealth management companies, and thought-leaders on luxury, discussion topics provide fascinating insight into the opportunities and challenges of building and nurturing mutually-beneficial investment and business partnerships.
Dialoguing with emerging markets
Emerging markets are oftentimes underrepresented in the conversation about the luxury industry, but data about the growing middle-class opportunity in countries like Nigeria, and increasing global recognition of creative talent across the continent, demands a fresh look.
There is therefore a call for better dialogue between industry participants, to enable better understanding of the myriad of factors that define the African luxury business environment, and thereby promote more transparent ethical practices in cross-border business relations.
Spotlight on Emerging Markets
With the spotlight on emerging markets, another objective is to facilitate knowledge-transfer about the business of luxury from an alternative viewpoint.
Discussion topics look at barriers to entry and market-entry solutions on both sides of the spectrum, with focus on understanding the language, traditions, practices and cultural nuances, that are emblematic of luxury in each market.