A selection of some of our client stories
Independent fine jewellery designer, London
Post-Covid Recovery: Re-defining strategy in the post-covid era
The sudden onslaught of the Covid-19 pandemic pulled the brakes on business as usual for the client, as with the vast majority of businesses globally. Whilst however some have managed to evolve and adapt to the demands of the hour, some were less agile, and for a plethora of reasons, omitted to do the necessary in a timely manner. Before the outbreak, the client looked well-positioned to capitalise on the estimated growth in the global jewellery industry to £350 billion by 2025. As with the vast majority of businesses however, especially those in the specialty consumer goods sector, the pandemic demanded significant changes to its operations, and its overall strategy. As the dust began to settle to usher in the p-c era, we were invited to conduct a consulting study to explicate the strategic choices available to the client.
Our first task was a post-mortem review to identify the factors responsible for the client’s impeded response to the crisis. We found this to be largely due to its continued heroic optimism in spite of the persistent uncertain climate, further intensified by its affinity for outmoded practices across its value chain. Whilst the once-in-300yr episode is unlikely to recur in the foreseeable future, this initial analysis proved fundamental to sign-post how and where to pivot its activities. Fortunately, the latter stages of the pandemic phase saw the client enhance its operations, primarily in terms of embracing the capabilities of digital - a pre-pandemic trend accelerated by the crisis. Ready to embrace new possibilities, and keen to exploit the prospects in an industry which, unlike many others has emerged relatively unscathed, we performed a comprehensive analysis using various strategy tools of feasible strategic choices in the context of the persistent uncertainty in the new normal.
Our recommendations projected a deliberate and lasting trajectory for growth for the client covering multiple scenarios and horizons, backed by research and industry insights. The new normal may be an inconstant economic landscape, but our client is now better positioned through our expert support and guidance to optimise its long-term performance. We are keen to support businesses who are eager to forge a new future in the p-c era by helping them recalibrate with purpose, vision and passion. Sadly, many businesses will not survive - of those who do, some will be left immobilised by the recent trauma of the crisis.
Luxury 5 star hotel, Knightsbridge, London
Special Project: Arts & Culture - African Market Engagement
The project involved a client which had successfully set new standards for luxury hotels in the capital, thanks to its legendary and elegant design and overall service. As part of its growth strategy, it was highly keen to explore the potential to expand its client base by engaging a new target populace - the lucrative and growing Nigerian HNWI. The client had become conscious of the fact that this segment of the market was being increasingly captured by the competition. The client did not presently have a presence in the country, nor anywhere on the continent, and was remotely familiar with this customer, yet was keenly interested to actively and intentionally connect with this clientelle.
A New Level is experienced in building strategic B2B and B2C engagement programmes and after extensive research and analysis, we developed a bespoke initiative to help the client connect and engage with its target Nigerian market through a well-organised programme. It involved a number of carefully crafted steps which culminated in an exclusive private dinner event hosted at a 5-star restaurant in Abuja, the capital city of Nigeria. The client was satisfied that with our expertise and access, we could deliver the right level of representation on its behalf, and due to the constraints of the pandemic, proceeded to nominate our team to host the event on its behalf, whilst the client connected with the event virtually to meet and address its +100 privileged guests.
The client received a successful bespoke end-to-end client engagement programme which enabled it to expand its customer-base into its new target market. We have since continued to engage with the client in lieu of a subsequent programme to extend its reach further in the target market.